Spotify does merch

It’s interesting that Spotify is promoting merchandise in the artist experience.

Sadly when you press buy it just takes you to an external URL, I imagine this will be moved into the Spotify application in time. It’s interesting to note that they promote the Vinyl but not the CD. This probably fits Spotify’s demographic and their interests aptly.

In time I see them selling tickets and using their data to shape what products to sell, concerts to promote and eventually run.

Apparently this feature was added in January (commission free) but it’s most likely still rolling out across artists.